The Research

Why is our decision strategy often flawed and how do we make them better? Here is a selection of some BSG favourite books about rationality and behavioural strategy:


bookDecision Strategy (Beslutningsstrategi) by Sally Khallash & Brian Kaasner Kristiansen

Structuring for the first time more than 200 biases into 6 core bias groups for better understanding and matching these up against existing strategy tools, this book is a must read (and we are of course not biased). 5 star review and called one of the best management books of the year (Danish premium business paper, Børsen, 2016). Danish only.






Thinking, Fast and Slow by Daniel Kahneman

By drawing on his pioneering and longstanding research, Nobel laureate Daniel Kahneman shows how we really make decisions and why these decisions are inconsistent with how we actually think that we make decisions.







Decisive: How to Make Better Decisionby Chip & Dan Heath

How can you make better decisions? When faced with demanding and difficult choices, Decisive presents keen suggestions for how to clarify the stakes and make the right decision.








Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

Human behaviour is not just irrational; it is predictably irrational, sometimes in the form of a self-destructive pattern of actions and decisions that are stable like clockwork. In this book, Ariely illustrates through a series of psychological experiments how the human brain works and why we act irrationally.






Nudge: Improving Decisions about Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein

Our behaviour and decisions are continuously and unconsciously shaped by the context around us. Nudge describes how small changes in our environment can make our behaviour more rational, both on a personal and societal level.






If you want to build next practice strategy CONTACT BSG