The Founder


Brian Kaasner Kristiansen has 25 years of international business experience primarily from consulting and leadership positions in the consumer product, aviation, energy, pharma and logistics sectors. He has a broad background in business development including an MBA from Insead in Strategy and Innovation. He formerly ran strategy projects for Bain and Pandora, having had more than 10 years of international experience from A.P. Moller – Maersk including Managing Director for Maersk Line in the Philippines. He cofounded BSG in 2016.

Strategy examples

  • Growth strategy for large retailer
  • Growth strategy for midsized IT company
  • Marketing growth strategy for global consumer product company
  • Growth strategy with business model, value proposition & target segments for mid sized professional services firm
  • Regional growth & product portfolio strategy for mid sized professional services firm
  • Growth strategy process in several functions for large global consumer products company
  • Omnichannel strategy & global loyalty program for large global consumer products company
  • Global merchandise planning organization, processes & systems for large global consumer products company
  • Sales strategy with accounts plans, pricing structure, competency development & go-to-market partnership for global professional services firm
  • Subbrand growth strategy for midsized global consumer electronics brand
  • Growth strategy for large global pharmaceutical company
  • Growth strategy for midsized European cleaning tools company
  • Growth strategy design combining increased customer value and reduced unit costs for mid-sized Asian company
  • Growth strategy to increase sales by 50% with only 33% additional cost

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