Nobody told us that – but maybe they should have…
I have worked on commercial, operational, financial and organizational strategies in retail, logistics, aviation, pharma, energy and consumer products for almost 25 years – so forgive me for having trouble limiting myself, when we founded Behavioural Strategy Group:)
Our focus back then was purely on combining what seemed like a bloody obvious idea – why don’t we use decision science on decisions? Crazy right? Or in other words why not apply the field of behavioural economics to the most important decision arena in the world – strategy. Great idea – easy win.
The idea is still great, but I like to think that I am now wiser, more mature – after all, that idea is just shy of its 5th birthday and after many fun strategy projects, where we have repeatedly stressed that strategy is firstly about deselecting options (it even says so on Behavioural Strategy Groups website, so it must be true), it is time to take that awful medicine.
Except, this medicine will be awesome, because the focus will be purely on the exciting area of growth strategy for consumer products, where Behavioural Strategy Group really have an edge – a tried and true way to generate deep insights and make solid strategy decisions, that I am proud to say has resulted in the most powerful strategy processes, I have seen. Hands down.
Now my network in consumer products and retail is not bad – in fact I am working on a growth strategy for a retailer right now – but I would love your help to put out the word to senior commercial managers in midsized consumer products and retail companies in Denmark, that the new kid on the block is now all grown up.
Thanks in advance friends!
Cofounder of Behavioural Strategy Group