Finally. After 12 months of waiting. And we did not even know we were waiting on something. But someone finally told me.
“You know, when you write your articles every week, there is actually a small advertisement below on your website”. “Really? Are they like cutting edge consultancies, business schools and crowd-sourced innovation ideas like ours?” I said. “Ehm, well, they are more like, you know, dog food and weight loss click bait”…
OK then! So one thing is that our website provider forgot to mention this to us and then proceeded to sell completely irrelevant advertisement space to some unsuspecting customers. That happens. I have seen worse.
But how does thousands of visitors – many of them likely among our direct network – even friends – go to our website time and again for over a year without mentioning anything? Well, the same way that people in an organization see a problem but leave it, because someone else has probably already planned to do something – also known as the bystander effect.
This is just one of +200 biases that gets in the way of making and executing your more than 35,000 decisions every day and has cost companies billions in poor investment decisions and weak strategy execution. The time for behavioural strategy is now!