How to get your ideas to spread
“The way that you are going to get what you want, or cause the change that you want to happen, is to figure out a way to get your ideas to spread.”
The classic talk from the classic talker. Viral is the engine of growth – you must master it. In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.