Meet the four villains of decision making

briankkristiansen Leave a comment

There are four villains of decision making that inhibit solid thinking around choices according to Chip and Dan Heath. Learn why narrow framing, confirmation bias, short term emotion and overconfidence set people off on the wrong path again and again – and yes, your brain is also hard wired to make this mistake…

Watch the video – Chip and Dan Heath: Decisive

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