The friday quote: Dan Ariely

Rational decision makers

“Standard economics assumes that we are rational… But, as the results show, we are far less rational in our decision making… Our irrational behaviors are neither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains”

Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

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