We love Dilbert!
This strip is about framing, which refers to the way our decisions are affected by the way information is presented. For instance, framing can influence whether we see a glass as half empty or half full. The same glass framed different ways can be perceived differently depending on the context.
In this strip, Dogbert and his client describe as dumb those shoppers who think something labeled as “50 percent off” must be a bargain. Yet the client considers himself a genius when he falls victim to the same bias. The point is that our biases are a clear and present danger, even when we are aware of them…
In the next month we will do a weekly Dilbert does behavioural economics – stay tuned!
