Behavioural Strategy Group – BSG

Small change. Big Impact.

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  • The Challenge
  • The Solution
  • The Cases
  • The Inspiration
  • The Research
  • The Founder

BEHAVIOURAL STRATEGY – Small steps, big impact

Your strategy is likely to fail – READ WHY

Build next practice strategy – READ HOW

BSG builds strategy for the worlds most powerful brands – READ WHO

BSG posts

  • Innovative project approach recognized
  • Dilbert does Bounded Ethicality bias
  • Dilbert does Loss Aversion bias
  • BSG nugget: Incentives do work…
  • Dilbert does Emotional bias

About BSG

Behavioural Strategy Group (BSG) is a next practice consultancy focused on growth strategy in consumer product companies. The differentiator is a unique approach combining behavioural economics and classic problem solving from top tier consulting to build solid and executable strategies. 70% of strategic initiatives fail due to behavioural biases – and companies that systematically reduce behavioural biases can improve performance by 500%.

Contact BSG

Klintsøvej 13
2665 Vallensbæk Strand
Denmark
+45 23 10 32 06
brian@behaviouralstrategygroup.com
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